When it comes to association management, there’s a right way and a wrong way to do things, right? Maybe not. Jason Della Rocca, former executive director of the International Game Designers Association, begs to differ.

His feature article in the August issue of Associations Now magazine covers all the counterintuitive approaches taken in leading the IGDA. Also, check out the fun behind-the-scenes video of the photo shoot for the magazine.

Jason will be co-hosting a Learning Lab on counterintuitive innovations at ASAE & The Center’s 2009 Annual Meeting & Expo in Toronto, on Sunday, August 16th from 3:15-4:30 p.m.